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Research papers

Corporate strategies for new-product development in multinational enterprises

The aim of this paper is to describe some of the techniques which have been developed by three multinational enterprises for use in the complex process of bringing new products to the market place. The development of new products inherently involves...

Catalogue: Seminar 1979: New Product Development
Author: Ilkka A. Ronkainen
October 1, 1979
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Citation

Ronkainen, I. A. (1979a, October 01). Corporate strategies for new-product development in multinational enterprises. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/corporate-strategies-for-new-product-development-in-multinational-enterprises